Mineral Powder! Talc free! Talc based!

Companies splash these phrases across packaging and ads in bold fonts and bursts of bright colour, generally with no explanation as to why this should make their products desirable. Mineral Makeup and even skincare is one of the hottest trends in the cosmetics industry right now, and most consumers don't realize that many of these products are exactly the same ones they have been using for years, but re-packaged since "mineral" became a buzzword.

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