Beauty is...

Advertising preclearance guidelines: Cosmetics

January 9, 2012

The most recent cosmetic advertising and labeling guidelines are from 2006, which makes them of special interest to me, as from 2006-2010 I was involved in the cosmetics industry as a makeup artist and salesperson. I thought it might be interesting to see what actual rules the companies I worked with were supposed to be following.

 I was halfway down the page before I first wandered into the bathroom to pull out products with labeling that violated standards. With no problem at all I found two examples, leading me to look online and find that even if I only look at one company’s Canadian website, I can find violations of almost every section of the code that they have products covered by. This ranges from cellulite creams claiming to actually reduce measurements to anti-aging products claiming to “de-activate” aging.

 I’ve known for years that the cosmetics industry often leaned towards the wrong side of the line of what was and was not acceptable to tell consumers could be achieved using certain products, but I was startled to find out how often the line of what it is and is not legal to claim seems to be entirely ignored. When I look at the size of the industry and the sheer number of products involved, it’s not completely surprising, especially considering how many consumers would rather convince themselves that they saw an improvement than admit that the results they want to achieve are not possible short of surgery.

The advertising guidelines themselves seem clear for the most part, with interesting portions where wording must be made slightly ambiguous in order to be acceptable, such as saying a product “plumps lips” being acceptable, but saying it “increases lip size” being unacceptable. I’d have to do further research to find out why mentioning fluoride or cavity prevention on a toothpaste is not allowed, but off the top of my head I can’t think of any fluoridated toothpaste that doesn’t violate those rules, and likewise antiseptic mouthwashes. If these guidelines are what companies advertising and selling in Canada are supposed to follow in order to protect consumers and help them make more educated buying decisions, it seems to me that they aren’t doing their job.

 

Semi-Permanant Eyelash Extensions

May 31, 2011
Today I went down to Wink Beauty Lounge and let my friend Ashandra use me as a model for the seamless eyelash extensions they specialize in. It's the first set she's ever done, and I think they look amazing!

Before and after:





This is their "discovery" application, and should last between 28 and 90 days. I can't wait to see how they look with makeup, which, like a good model, I did not wear any of to my appointment.

The application was a pretty relaxing process. They slide a moisturizing eye patc...

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Regarding beauty...

May 29, 2011
One night I did makeup for six beautiful women for a spur of the moment photo shoot. It was a blast, and I had a great time coming up with a different look for each of them.

Part way through the night, one of them, noticing that I was complimenting everybody about some feature, or gushing about how fun it was to do a certain look, asked me if I'd ever had a client I couldn't honestly call beautiful. I gave it some serious thought, and had to admit that no, I hadn't, but I couldn't quite...

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Color Recipe: Autumn Colors

October 23, 2010

Photographer: Andrew Ferguson  Model: Karen Van Es

So here's what I did with color to achieve this look on Karen:

You'll need:
 
two shades of orange shadow, one pale, one vibrant    
pale silvery-green shadow (or plain silver), dark green shadow                      
olive green eyeliner  
orange lip liner, gold lipstick        
orange blush 
mascara

Also, to match your coloration, brow powder or pencil, foundation, powder, concealor

1: Apply your foundation, concealor, and powder, if you use them, a...

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Beauty is everywhere


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